What is Your Burning Desire

[August 24th, 2025]

What is a burning desire and why is this important?

I'm going to tell you a story to help put this in perspective. I'll take you back a bit...

Traveling back in time, I sat at my large executive desk in my corporate job peering through the gorgeous scenery from my personal windows. My salary was above average, 401K and benefits thriving and I never felt more miserable and empty.

I was great at my job. I enjoyed my work, co-workers and impact... Yet, I knew spending a majority of my life and career within corporate walls would not be sustainable longterm. Especially for my health.

I ignored my inner voice that was screaming to leave corporate. Especially since I promised myself many years ago that I would eventually get out and never become a drone to the system. For many years, I followed the societal recommendations to stay at X company for X years until investments equates to X which leads towards a successful life.

Until I finally hit the wall. The wall of acceptance. If I did not change my corporate career it would eventually eat me alive.

Great Limp Bizkit song btw.

Coming back to present day today. I realize now I had some type of desire, but no strategy or plan of how and when to execute. So I just stayed comfortable, stagnant and wishful. I focused on performing exceptionally to receive paychecks to afford living expenses and to ignore my inner desire.

The promise I made when I was a 17 year old kid to never become a corporate drone - that was a promise which took a decade in a half later to fulfill.

Not because I was saving up to build a business.

Not because I was sharpening my skills and education.

Not to wait for the right moment to leave...

Simply because my desire was unclear, I lacked inspired action and I had no strategy.

THE TURNING POINT-

I mentioned above how I knew I would eventually be eaten alive if I didn't act.

That's exactly what happened, but it was in the form of tragedy.

Great Bee Gees song too, that's a banger.

Since I was so brainwashed, I made my job a priority over being present with my family and the ones I loved most.

In the end, my burning desire eventually became clear, once I hit the threshold of massive grief and agony that I could no longer ignore.

IN SUMMARY-

Learn from my mistakes. Do not wait for tragedy to strike in order to start taking action on what you truly want in life. If that's optimal health, creating a body you feel confident in, starting a business or all the above.

Here is a 5-Step Approach how to Identify your BURNING DESIRE:

(I recommend writing down your answers in order to find the missing links you could be searching for).

1. Reality Check

   Ask yourself: 1. What areas in your life do you feel fulfilled, 2. What areas in your life could improve, 3. What do you feel is absent and 4. What is holding me back from what I truly want.

2. Be Curious

   Once you determine, per above, what is and is not working for you. Ask yourself: What people/places/things make me lose track or feel more alive? Perform research to determine what could improve your circumstances. This could be in the form of researching workout classes, certification programs, services to enhance your skills, letting go of people or environments that do not support you or your goals or addressing certain past experiences holding you in your comfort zone.

3. Be Alert

   Become more present daily by paying closer attention to your surroundings. Analyze the people/places/things in your environment and determine if they align with you based on your answers in #1. You will be shocked to find certain things you tolerated before, are either a detriment or positive impact on your life. This will help you change your atitude and determine whether or not you still want to partake in those people/places/things.

4. Create a Vision

   Ask yourself: 1. Where do I want to be in 3-6 months, 2. Where do I want to be in 12-24 months, 3. If the fear of failure did not exist, what would I focus my time and energy on and what would have to change in my life in order to make that vision a reality.

5. Perform Small Shifts

This is where inspired action comes in. Inspired action is movement in a direction with a plan, purpose, desire or intention behind it. That means signing up for the workout class, hiring a mentor or coach, changing part of your daily routine, or backing away from people/places/things that do not support you.

CHALLENGE:

Today, I encourage you to answer the above questions if you resonate with not having a clear plan for your future. Or simply unhappy in your current life circumstances and want to find a root cause to your unhappiness.

The extra credit bonus is to comment 1 LESSON or 1 A-HA MOMENT or 1 WAKE UP CALL that you discovered from reading this.

Jenny.